Jeff Schultz holds a bachelor’s degree in political science from Beloit College in Beloit, Wisconsin. He began volunteering for political campaigns in the early 2000s and has been working in politics professionally for over seven years as a coordinator, consultant, and manager. Jeff got into politics just as social media and online donations became an essential piece of the campaign puzzle. We appreciate his insight into what makes a strong fundraising strategy and campaign.
Canvassing is both one of the most time-consuming parts of a campaign and one of the most effective ways of reaching voters on a personal level.
And the good, old-fashioned walk book is still one of the most useful tools for effective canvassing.
Except, the it isn't all that old-fashioned anymore. It's gone through quite a transformation in the 21st century, even though its ability to quickly and helpfully guide volunteers and campaign workers through neighborhoods to talk with potential voters, or leave literature when no one's home, remains the same.
It's the equipment available — whether paper or a downloadable app — and the technology behind the "books" that have changed the most. Understanding how they differ and the essentials they should have in common will make all the difference in your canvassing efforts.
Social media was never really “free.” It always took an immense investment in time and talent to put together quality content like blogs, posts and videos, and to market them well across social channels.
Now, add money to the mix. The social stage is becoming more crowded, so the cost of playing there is going up.
We recently wrote about how voters are ditching landlines for mobile phones. It’s a big problem for campaign managers and professionals who survey and contact voters. It's also an inescapable reality. Because of this trend in phone preferences, you now need to know about new regulations that affect reaching voters on their mobile phones. One of those rules is the TCPA.
Politics is a tricky field filled with myriad smoke and mirrors. Many who seek a chance at shaping their community through politics find it difficult to effectively communicate their issues and cause. Here at Campaign Now, we offer our effective and diverse services, along with an experienced team, to bring you a win on election day.
Key Information and Know-How. Our blog is a great resource, and is updated weekly with new information. We cover topics ranging from marketing advice to voter and donor data to tips and tricks to get the most out of your volunteers in the field. Each blog targets specific segments of a political campaign, giving our readers an all-encompassing view of how to be successful when using our tools and services. Here’s a quick look at what we offer.
Political campaigns are run on engaged voters eager to support their respective party or
cause. We specialize in a grassroots approach to voter involvement, using popular media in varied and far-reaching ways, and we have a team of specialists that can optimize any campaign via these methods. These
tactics speak directly to voters and encourage them to action. Here are some strategies we’ve used for our clients:
This campaign strategy uses direct mail, phone calls, canvassing, and events to deliver your message directly to voters. It’s a grassroots approach that aims at building a strong base in support of your issues. These cost-effective, viral networking tactics are also easy on campaign budgets and big on outreach.
There are many important technologies coming to market for today’s political or issue ad campaigns. When time needs to be used in the most efficient and effective way possible, having all the right equipment is paramount. Campaign Now has voter canvassing tools that we have personally vetted and recommend to our clients as the surest way to victory.
In this blog (they’ll be others), we focus on canvassing. Canvassing is a great tool in the political game. Putting many happy volunteers out in the community to hit the pavement and knock on doors can make all the difference. Voters want to have a voice and to know that political office seekers respect their opinion. And they prefer to talk with and be persuaded by a real person. Campaign Now has the tools to make canvassing both effective and smooth.
Here are three canvassing tools we introduced in 2013:
The ever-advancing world of technology has exponentially impacted the way political organizations reach voters. Though traditional mediums of communication still exist and continue to be effective, the personalized touch of a phone call may ultimately make or break a voter’s decision to support a candidate. But finding the right medium to communicate with voters is the tricky part.
One of Campaign Now’s services, since our founding, has been the sale of the Victory VoIP voter contact phone system. This innovative technology is easy to use, simple to understand, and extremely effective for both campaigners and volunteers. Data is tracked in real-time, calls can be generated with just the push of a button, and the system only requires a power source and a basic internet connection. Since our team began releasing these phones to the public, voter contact and victory centers have used them so often that we’ve had to invest in more powerful sanitation practices to rid the phones of the pizza grease left after rugged use by volunteer groups. That’s how hard volunteers work when they’ve the best products to use.
The Victory VoIP phones also allow for both automated and manual calling. Volunteers can call targeted voters in their region, or an automated call survey can be deployed to targeted segments of voters. The phones capture the answers received automatically. Volunteer callers can leave voicemails while queuing up another call via a pre-recorded message, multiple campaigns can be managed over one phone system, and detailed data of each volunteer’s calls are tracked and relayed to one off-site management system.
So, what makes these the best on the market?