17 May 2016
May 17, 2016

What the Typical ROI of Political Fundraising Calls Looks Like

By Evan Harris

When you tell a potential client or political campaign about telefundraising, they probably cringe or roll their eyes. Using the telephone may seem too traditional in today’s world. Social media ad buys, email marketing, and YouTube videos are modern ways to attract a prospective donor. Many campaigns or candidates probably feel that if it’s not on Facebook, an app, or a mobile device, don’t bother doing it.

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