12 Oct 2015
October 12, 2015

How to Better Understand Your Voters

By John Connors

Have you ever given a campaign speech and felt the response was a little...off? Then you know how important avoiding assumptions and truly understanding your voters is for getting you elected or re-elected. Before messaging, tactics, or anything else is discussed, your campaign has to figure out what your voters care about so you can address those issues with them.

To get a solid picture, your campaign will need a mix of quantitative and qualitative data. Here are some tips for each:

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