17 Sep 2015
September 17, 2015

Is Personalizing Direct Mail Really Worth It?

By Howard Paley

End of year is the best time to wage donor renewal and retention campaigns and is the absolute best time for donor acquisition appeals.

Every year, it is the same drill. You wrack your brains (or hire someone else to wrack theirs) to produce the "mother" of all appeals, one that will generate unparalleled income for your agency and make your Board beam with approval.

It happens. I'm not kidding. It could happen to you!

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22 Jul 2015
July 22, 2015

8 Questions You Should Ask Your Team to Find More Donation Sources

By John Connors

If you’ve been keeping up with Campaign Now, you know that we are strong advocates for diversifying your fundraising strategy and doing it well. By going a little further than adding an exclamation mark to your logo, you can gain people’s attention, keep them interested, and turn them into donors.

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24 Jun 2015
June 24, 2015

Doing Political Campaign Opposition Research on Yourself

By Phil Van Treuren

If you plan on running in a local election and there is publicly available information about you that might be a hindrance to your campaign, it’s best if you can identify it before your opponent does. As a political campaign candidate, you should always assume that your opposition will discover–and leverage–any unflattering bits about your past.

The best way to prepare yourself for this kind of negative campaigning is to do preemptive opposition research on yourself. 

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19 May 2015
May 19, 2015

Why Building a Narrative is Critical for a Successful Campaign

By John Connors


Each election season we see dozens of suitable candidates pitch themselves as the best choice for their desired office, only to be distrusted, ridiculed, or ignored—and there are plenty of reasons for each. Most of the time candidates are tossed aside because they just didn’t leave a memorable impression on their constituents, or anyone else for that matter. That’s likely because they didn’t convince anyone that they cared. 

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