24 Jun 2015
June 24, 2015

Doing Political Campaign Opposition Research on Yourself

By Phil Van Treuren

If you plan on running in a local election and there is publicly available information about you that might be a hindrance to your campaign, it’s best if you can identify it before your opponent does. As a political campaign candidate, you should always assume that your opposition will discover–and leverage–any unflattering bits about your past.

The best way to prepare yourself for this kind of negative campaigning is to do preemptive opposition research on yourself. 

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19 Aug 2014
August 19, 2014

Guest Blog: 7 Things Politicians are Doing Wrong on Twitter

By Ericka Andersen

They’ve finally all given in. It took a few years, but every single member of Congress now has a Twitter account.

Just claiming a spot on social media, however, doesn’t mean you've won the battle. Many members of Congress — and politicians across the spectrum — believe if they (or staffers) fill their feed a few times a week, they’re #winning. That couldn't be further from the truth.

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28 Jul 2014
July 28, 2014

Five Ways Politicians Are Under-Utilizing Blogger Relationships

By Ericka Andersen

Bloggers have been around for a long time now, but it took politicians years to realize their value. While some, like Gov. Rick Perry, Sen. Ted Cruz and Sen. Cory Booker, took their campaigns and outreach straight to bloggers, others still underestimate the importance of these citizen journalists.

Here are five ways politicians are under-utilizing blogger relationships:

 

Exclusive Interviews

Most politicians are dying to give exclusive, news-breaking interviews to the largest outlet they can. They immediately try their contacts at the leading state paper or television station, or even look to go national. Unfortunately, the majority of people watching or listening to those outlets simply won’t care that much. But when you give your exclusive news in an interview with a blogger, you are reaching a highly targeted and interested audience that cares about what the blogger presents and has to say. Your information is likely to go a lot further when you have passionate readers consuming it — and knowing they are the first to see it.

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