03 Nov 2015
November 03, 2015

What Are Live Survey Calls and Why Should I Use Them?

By Simon Lewis

If you’re running for office, you need a constant pulse on how your voters feel about you and major issues. What better way to gauge that than by having a trained professional call and ask them a few questions? That’s where survey calls come in.

Should You Use Live or Automated Calls?

There are two types of survey calls: automated and live.

An automated survey call is a recording on the end of the line asking the recipient a few questions that can be answered verbally or by pressing different numbers on their phone. For example, “How likely are you to vote for candidate X today? Press one for likely, two for somewhat likely, three for somewhat not likely, or four for not likely.”

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