Keeping volunteers engaged is always a challenge throughout the campaign season. One of the most challenging times to motivate and retain volunteers is during the winter season. Too often campaigns are battling against time commitments, slow schedules, and poor weather. Below you will find a few tips to help keep volunteers active during this typical sluggish season.
Imagine this. You’ve devoted 60% of your marketing budget to developing a flashy new ad campaign. When it finally launches, barely anyone shows up. Unfortunately this happens more often than we’d like to admit. Reaching new audiences is harder than it used to be.
Recruiting and maintaining a productive volunteer force is often one of the greatest challenges your campaign can face. Finding self-motivated individuals to volunteer their time and effort to your cause can be difficult but may be one of the most worthwhile and effective means of communicating your message to potential voters.
Former U.S. Rep. Walt Minnick during a tele-townhall
Imagine you had a reasonably inexpensive and effective way to reach thousands — if not tens or hundreds of thousands — of voters interested in hearing your message and sharing their thoughts. Would you jump up and yell, "Sign me up!"
Of course you would. Efficiently engaging with and helping the public are the very reasons you're in politics, or are campaigning for office.
We're not talking about Twitter, Facebook, or email blasts here, important as they are in getting messages out.
A Real Conversation, with Real Results
We are talking about a real-time, live conversation with your supporters and potential supporters — the interested public who want to interact with you without being limited to 140 characters or a response box. The people willing to ask questions, take part in polls, sign up for emails, and possibly volunteer or otherwise offer to assist your campaign.
Politics is a tricky field filled with myriad smoke and mirrors. Many who seek a chance at shaping their community through politics find it difficult to effectively communicate their issues and cause. Here at Campaign Now, we offer our effective and diverse services, along with an experienced team, to bring you a win on election day.
Key Information and Know-How. Our blog is a great resource, and is updated weekly with new information. We cover topics ranging from marketing advice to voter and donor data to tips and tricks to get the most out of your volunteers in the field. Each blog targets specific segments of a political campaign, giving our readers an all-encompassing view of how to be successful when using our tools and services. Here’s a quick look at what we offer.
Political campaigns are run on engaged voters eager to support their respective party or
cause. We specialize in a grassroots approach to voter involvement, using popular media in varied and far-reaching ways, and we have a team of specialists that can optimize any campaign via these methods. These
tactics speak directly to voters and encourage them to action. Here are some strategies we’ve used for our clients:
This campaign strategy uses direct mail, phone calls, canvassing, and events to deliver your message directly to voters. It’s a grassroots approach that aims at building a strong base in support of your issues. These cost-effective, viral networking tactics are also easy on campaign budgets and big on outreach.