Growing your donor list and increasing your fundraising numbers are a must for organizations in every industry. Expanding a donor base may sound like no-brainer, but organizations often overlook the growing pains that come with having more donors and increased fundraising efforts.
When you tell a potential client or political campaign about telefundraising, they probably cringe or roll their eyes. Using the telephone may seem too traditional in today’s world. Social media ad buys, email marketing, and YouTube videos are modern ways to attract a prospective donor. Many campaigns or candidates probably feel that if it’s not on Facebook, an app, or a mobile device, don’t bother doing it.
Political campaigns are measured through their success and failure when raising money. A great candidate who can raise money builds grassroots support from a wide variety of constituents, donors, and political action committees (PACs). This shows that a candidate is serious about running for public office and has the support to be successful.
At Campaign Now, we have seen it all when it comes to fundraising for political campaigns. Political fundraising is an art and a grind. Most fundraising strategies center on hard work, organization, and dedication from both the staff and the candidate.
When you have to raise a lot of money to run for office, it can be easy to focus solely on major donors… those donors who can “max out” by giving thousands of dollars (or more) to your campaign. Thus, most campaigns have a strong major donor program, offering recognition and campaign-related perks to large donors on a regular basis.
The presidential campaign season is now in full swing, and there won’t be any rest for the weary until the election is complete in 2016. This is both an exciting and stressful time for thousands of people working in politics across the country. We know that fundraising is always a hot topic ahead of an election year, so we wanted to shed some light on tools to help your candidate raise more money.