What if I told you that we discovered the no-fail formula for writing fundraising emails and social media posts that actually work? You wouldn’t believe me, and that’s a very wise choice. Unfortunately, the world of social media and digital fundraising is like a complex puzzle that requires tons of research, work, and constant adjustments.
There are a number of factors that come into play, including the tone of each message, transparency, charisma, great graphics, and an even better campaign mission. This week we’re going to talk about the reasons why donors often hesitate to give, and how you can publish posts and emails that diminish this dissonance.