29 Jun 2015
June 29, 2015

How to Write Fundraising Posts That Work

By John Connors

What if I told you that we discovered the no-fail formula for writing fundraising emails and social media posts that actually work? You wouldn’t believe me, and that’s a very wise choice. Unfortunately, the world of social media and digital fundraising is like a complex puzzle that requires tons of research, work, and constant adjustments. 

There are a number of factors that come into play, including the tone of each message, transparency, charisma, great graphics, and an even better campaign mission. This week we’re going to talk about the reasons why donors often hesitate to give, and how you can publish posts and emails that diminish this dissonance.

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15 Jun 2015
June 15, 2015

Why You Should Build Relationships, Not Lists

By John Connors

When you’re managing a political campaign or running for office yourself, learning how to interact with your unique group of supporters and subscribers can be a perplexing task. No two lists are alike, and learning the dynamic of yours is absolutely essential to successful communication and, most importantly, the relationship you build with each individual.

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18 Feb 2015
February 18, 2015

Six Ways to Improve Your Email Click Through Rate

By Ericka Andersen

Some people think email marketing is old school. While it is ancient in online terms, it’s still an extremely important part of a campaign. In fact, it may be even more important now with so many other things buzzing around on our screens all day.

The best way to draw in and keep a fan or customer is through permission marketing—meaning they opt-in to your information and are not put on a list without their knowledge.

A recent study showed that 77% of people prefer email for this kind of communication—and it gets results. When someone opts in to receive your content, they feel like part of a team they wanted to join. This gives you a massive advantage in terms of motivating them to take action on your behalf and begin to make a big difference on and offline.

There are some easy tweaks you can make to your email marketing tactics that can take you from average to awesome. Here are a few:

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18 Feb 2014
February 18, 2014

Our Grassroots Approach to Issues and Elections

By Patrick Johnson

 

Political campaigns are run on engaged voters eager to support their respective party or 
cause. We specialize in a grassroots approach to voter involvement, using popular media in varied and far-reaching ways, and we have a team of specialists that can optimize any campaign via these methods. These
tactics speak directly to voters and encourage them to action. Here are some strategies we’ve used for our clients:

Issue Advocacy Campaigns

This campaign strategy uses direct mail, phone calls, canvassing, and events to deliver your message directly to voters. It’s a grassroots approach that aims at building a strong base in support of your issues. These cost-effective, viral networking tactics are also easy on campaign budgets and big on outreach.

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