If you’ve been keeping up with Campaign Now, you know that we are strong advocates for diversifying your fundraising strategy and doing it well. By going a little further than adding an exclamation mark to your logo, you can gain people’s attention, keep them interested, and turn them into donors.
Twitter chats are a great way to stir up buzz for a person, campaign, product or whatever if it is you’d like people to talk about. Because Twitter is in real time, it’s not hard to get folks to participate as you conduct the chat.
But the key to a great Twitter chat is preparation — so before you begin, check out these 11 steps to a successful chat.
They’ve finally all given in. It took a few years, but every single member of Congress now has a Twitter account.
Just claiming a spot on social media, however, doesn’t mean you've won the battle. Many members of Congress — and politicians across the spectrum — believe if they (or staffers) fill their feed a few times a week, they’re #winning. That couldn't be further from the truth.
by Phil Van Treuren, author at Political Campaigning Tips
Although political campaign strategy is a hobby of mine, my full-time career is in the fields of Search Engine Optimization, Internet Marketing and Online Social Media. All three are becoming more and more applicable to political campaigns of all sizes, and even candidates in local elections are starting to realize that simply having a website doesn’t capitalize on the many different ways to connect with voters online.
Search Engine Optimization, or SEO, is the art and science of building a website that is most likely to show up prominently in search engine results when someone types in a relevant search. There are two main components of SEO: on-page efforts (stuff you do ON your website) and off-page efforts (stuff you do on OTHER websites). Both are equally important, but before we talk about them, let’s focus on your targeted keywords.
Raising money, lots of money, is essential to running a successful political campaign. And raising money online is a key component of a broader fundraising strategy.
You know this already.
You probably also know that national campaigns cost billions of dollars, with prices rising year by election year. In fact, for the 2012 congressional campaigns, candidates went through a total $3.66 billion, an increase of almost 68 percent since 2002, when $2.18 billion was spent, OpenSecrets.com reports.
When broken down into fundraising, the numbers are even more impressive. Successful House members of the 113th Congress raised on average $1.69 million, or about $2,315 per day, and winning Senators averaged $10.48 million, or $14,351 in daily donations, according to the research group Maplight.org.
Social media was never really “free.” It always took an immense investment in time and talent to put together quality content like blogs, posts and videos, and to market them well across social channels.
Now, add money to the mix. The social stage is becoming more crowded, so the cost of playing there is going up.
Who are the candidates we’ll be praising for their digital efforts once the 2014 election cycle is over — and what are they doing now to make their online efforts successful?
The digital portion of the 2012 election cycle — namely the Obama campaign — has been rehashed to the point of nausea. It’s time to think about what’s next, and how candidates are taking advantage of new trends and tools for 2014 and beyond.
New online campaign strategies are not necessarily super technical — instead, they are hyper targeted to the individual, not a larger, generic demographic. There are tons of new and updated tools that 2014 campaigns are using to get a leg up this cycle.
Here are 10 tools to consider in getting your campaign underway:
Testing what becomes of your messages is a major part of discovering online success these days. Optimizely makes it easy to A/B test everything necessary for a winning communications strategy. With this tool, campaigns can track engagement, clicks, conversions, sign-ups and more. It takes the technical stuff out and makes it easy for communications staffers to plug in what they need — Optimizely does the rest.
2. Zignal Labs
Zignal Labs is an awesome listening tool that helps campaigns keep up with the large volume of real-time online conversations and engagement. With this platform, campaigns can filter relevant categories and easily find the stories and trends that matter to them.
Facebook advertising isn’t new, but it is extremely evolved, and one of the most powerful ways for campaigns to take advantage of messaging this year. Facebook’s Power Editor tool continues to become more sophisticated in its targeting, offering detailed look-alike audience segments to target, as well as an advanced tracking pixel for even more specific tracking of users.
4. Adobe Social
Adobe’s new social and analytics platform has already been picked up by groups like the NFL, and campaigns are no doubt seeing the benefits of this advanced platform. The platform lets campaigns manage all social activity within a single space, identify relevant content & data on preferred platforms, and build relationships with key influencers by tracking where website readers and donors come from. Adobe’s state-of-the-art geographic targeting is so good, it’s almost creepy. It services data and information from many platforms, including, Twitter, Pinterest and Instagram, among others.
Online donations involve a lot of parts: functionality, reach, and messaging. If done right, online can be a huge asset for nonprofits of any size looking to accelerate their offline efforts or even locate new opportunities.
Political campaigns are run on engaged voters eager to support their respective party or
cause. We specialize in a grassroots approach to voter involvement, using popular media in varied and far-reaching ways, and we have a team of specialists that can optimize any campaign via these methods. These
tactics speak directly to voters and encourage them to action. Here are some strategies we’ve used for our clients:
This campaign strategy uses direct mail, phone calls, canvassing, and events to deliver your message directly to voters. It’s a grassroots approach that aims at building a strong base in support of your issues. These cost-effective, viral networking tactics are also easy on campaign budgets and big on outreach.