Depending on who you talk to, yard signs are eyesores or an essential part of a political campaign. During an election year the empty lots, street corners, and willing private residents become “breeding grounds” for them.
You’ve spent last year finding a candidate, pulling papers, and doing all of the major preliminary work for 2016. A campaign year is an extremely busy year. Most campaigns, whether local or national, will be pulled in a thousand different directions. Make no mistake, operating a successful campaign is organized chaos. So how do you keep the campaign on the rails and stay organized until November?
Keeping volunteers engaged is always a challenge throughout the campaign season. One of the most challenging times to motivate and retain volunteers is during the winter season. Too often campaigns are battling against time commitments, slow schedules, and poor weather. Below you will find a few tips to help keep volunteers active during this typical sluggish season.
Winter and end of the year holidays are an unforgiving time for candidates and campaigns. Time and money, the backbone of any strong campaign, obviously suffer due to cold weather and an abundance of holidays. Thinking of asking people to volunteer around Thanksgiving, Hanukah, Christmas, or New Year’s Eve? Forget it. Fundraise around Black Friday or Christmas? Good luck.