Most non-profits know that great donor cultivation is the key to long-term donor relationships. When donors feel like part of your team, they want to donate, and they tend to give more, for a longer period of time.
Great donor cultivation requires a good communication strategy, and lots of conversations with your donors. Thoseconversations need to be two-way discussions, not one-way lectures… meaning that as fundraisers, we need to get into the habit of asking questions and listening (really listening) to the answers our donors give us. Donors want to know that they are important to your organization, and feel like they have a real relationship with your team.
There are lots of different conversations you can have with your donors, and lots of different questions you should be asking them. However, in my experience, there is one question that non-profits should be asking their donors that they almost never do…
“What could we be doing better?”