18 Aug 2015
August 18, 2015

You Aren't Asking Your Donors One Very Important Question

By Joe Garecht

Most non-profits know that great donor cultivation is the key to long-term donor relationships. When donors feel like part of your team, they want to donate, and they tend to give more, for a longer period of time.

Great donor cultivation requires a good communication strategy, and lots of conversations with your donors. Thoseconversations need to be two-way discussions, not one-way lectures… meaning that as fundraisers, we need to get into the habit of asking questions and listening (really listening) to the answers our donors give us. Donors want to know that they are important to your organization, and feel like they have a real relationship with your team.

There are lots of different conversations you can have with your donors, and lots of different questions you should be asking them. However, in my experience, there is one question that non-profits should be asking their donors that they almost never do…

“What could we be doing better?”

Read More →
29 May 2015
May 29, 2015

The Best CRMs For Political Campaigns

By Charles Austin

It goes without saying, running a political campaign isn’t easy. One of the most difficult aspects of these activities is maintaining a good relationship with your voters and supporters or anyone who has the potential to become one.

Organization of this information is key, and while many people find it best to input all this info into an excel spreadsheet it is far from ideal. This is where you will need to familiarize yourself with Customer Relationship Management (CRM), and the array of products and programs that specialize in CRM.

Read More →
12 May 2015
May 12, 2015

What Are The Best Times to Post on Social Media?

By Charles Austin

Social media can be one of the most powerful tools you can use in your effort to build followers and support for your campaign or organization. Chances are your would-be supporters are already connected on Twitter, Facebook, LinkedIn, and Google+. While the content of your posts on social media sites such as these are important, you should never underestimate the value of posting at the proper time; posting on the right day and at the ideal time of day can mean the difference between a handful of retweets or a trending topic. Take a minute to read over this infographic by Neil Patel on quicksprout.com, to find out how to reach thousands of of new potential customers by making the most of your social media posts.

Read More →
03 Mar 2015
March 03, 2015

7 Innovative Digital Advertising Platforms for 2015 and Beyond

By Ericka Andersen

When a new platform emerges onto the scene, it’s a waiting game to see how it will develop in the sea of digital opportunity. If the platform survives the torrent of competition and comes out ahead, it’s only a matter of time before they dip their toes into the advertising game.

Today there are a myriad of digital media advertising opportunities that didn’t exist in the past. Where once Google ads were a brand or campaign’s only solace, today advertisers have to think strategically about where to put their ad dollars depending on the audience.

So, what are some of the new platforms campaigns should consider advertising on, especially as 2016 arises? Check out this list of opportunities.

Read More →
18 Feb 2015
February 18, 2015

Six Ways to Improve Your Email Click Through Rate

By Ericka Andersen

Some people think email marketing is old school. While it is ancient in online terms, it’s still an extremely important part of a campaign. In fact, it may be even more important now with so many other things buzzing around on our screens all day.

The best way to draw in and keep a fan or customer is through permission marketing—meaning they opt-in to your information and are not put on a list without their knowledge.

A recent study showed that 77% of people prefer email for this kind of communication—and it gets results. When someone opts in to receive your content, they feel like part of a team they wanted to join. This gives you a massive advantage in terms of motivating them to take action on your behalf and begin to make a big difference on and offline.

There are some easy tweaks you can make to your email marketing tactics that can take you from average to awesome. Here are a few:

Read More →
04 Feb 2015
February 04, 2015

6 Pieces of Voter Data That Will Help You Win Your Campaign This Year

By Ericka Andersen

The days of getting out the vote and hoping people respond are over. Campaigns have much more control over creating the results they want by utilizing the massive piles of data that are available on potential voters.

You don’t just know someone is a married mother of two. You can now dig deeper and discover how often she votes, what issues she tends to care about, and how politically involved she is. You can tell if someone is motivated by social interaction or passionate about specific issues.

Read More →
20 Jan 2015
January 20, 2015

Seven Vine Strategies for Campaigns

By Ericka Andersen

Chances are you’ve heard about Vine. It is the up and coming video platform with a unique niche: users access short bursts of video. Perfect for getting quick blurbs to the public. Vine is often showcased via Twitter, which bought the company two years ago.

A few folks have used Vine specifically to create and promote their personality brands. Sixteen-year-old Nash Grier cultivated a following on Vine on his own and now boasts over nine million followers. Celebrities don’t dominate Vine like they do Twitter. This platform is about personality, creativity, and a willingness to experiment—maybe even make some news.

Read More →
05 Jan 2015
January 05, 2015

The Importance of GOTV in Winning Mid-terms

By Ericka Andersen

It was a landslide victory for Republicans in the 2014 mid-term elections, but how did the GOP get so many people to turn out and vote them into office? It was not just because people were tired of President Obama’s policies. There was a conscience strategy behind a booming Get Out the Vote(GOTV) campaign—and it worked.

Post-victory, it is important to look back and what worked and how it can be improved upon in the future. Additionally, people get lazy when their Party is already in office so GOTV in mid-terms—where you already hold the majority—is actually even more important. Campaign managers and staffers know it is never too early to start thinking about GOTV for the next election cycle so let’s talk about the importance of having a strategy that works.

Read More →
15 Dec 2014
December 15, 2014

Tips for Recruiting the Best Canvassing Volunteers

By Ericka Andersen

A great walk book is completely useless if the team implementing it is not prepared, skilled, or the right fit. Previously, we highlighted the importance of the best data and technology when it comes to a door-to-door campaign. When combined with a great group of trained volunteers, you will have the perfect force for getting out the vote, learning about potential voters, or reaching another canvassing goal you might have.

Read More →
01 Dec 2014
December 01, 2014

Walk Book App Options for 2016

By Ericka Andersen

While many of you are taking a breather from the craziness of the 2014 campaign season, it won’t be long before it’s time to begin setting the stage for 2016.

Today, we continue our series on the importance of maintaining an effective, updated Walk Book -- the traditional tool used by campaigns to reach local voters in a more personal way.

The data portion of the walk book is crucial -- as we covered last week -- but it’s much more powerful when it’s being used with the best, most innovative technology. That’s what we’d like to hone in on in today’s post.

Read More →