Patrick Johnson

Currently maintaining projects and evaluating workflow. Development of products including market potential, pricing analysis, and marketing strategy at iButtonLink LLC
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Recent Posts

24 Apr 2014
April 24, 2014

Running a Campaign? Then You Need to Know About TCPA Compliance

By Patrick Johnson

We recently wrote about how voters are ditching landlines for mobile phones. It’s a big problem for campaign managers and professionals who survey and contact voters. It's also an inescapable reality. Because of this trend in phone preferences, you now need to know about new regulations that affect reaching voters on their mobile phones. One of those rules is the TCPA.

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01 Apr 2014
April 01, 2014

Useful Data for Local Campaigns from American Majority

By Patrick Johnson

All politics is local. A city or town’s success is based on having a competent and dedicated board of elected officials, but sometimes the people who are best for the job are ill-prepared in the ways of a winning campaign. We here offer a lot of great resources and services to help you run a successful campaign, and we're happy to offer tips, too. Here's a good one: American Majority is collecting survey data from former local campaigners to provide insight for hopefuls wanting to run for local office.

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27 Mar 2014
March 27, 2014

5 Tips for Improving Your Call Center Script

By Patrick Johnson

Volunteer call centers can be the hardest contact service to master. Most political calls end with volunteers being hung up on or just ignored in general. So how can your volunteers better engage the people they’re calling? It all comes down to the script. With an effective script, volunteers get right to the message and ask the important questions upfront.

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25 Mar 2014
March 25, 2014

Voters are ditching landlines. What do campaigners do now?

By Patrick Johnson

Landline phones are quickly becoming a thing of the past, and that is scary for calling campaigns. Why? The FCC banned automated calling services using predictive dialing to mobile devices. No one needs to be reminded of just how big of a problem this can be for calling centers. According to Steven Shepard of the National Journal, 30% of American households went completely wireless in the second half of last year, cutting their landlines for good.

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18 Mar 2014
March 18, 2014

Our Services and Team Are the Key to Your Success

By Patrick Johnson

Politics is a tricky field filled with myriad smoke and mirrors. Many who seek a chance at shaping their community through politics find it difficult to effectively communicate their issues and cause. Here at Campaign Now, we offer our effective and diverse services, along with an experienced team, to bring you a win on election day.

We can help your campaign succeed with:

Key Information and Know-How. Our blog is a great resource, and is updated weekly with new information. We cover topics ranging from marketing advice to voter and donor data to tips and tricks to get the most out of your volunteers in the field. Each blog targets specific segments of a political campaign, giving our readers an all-encompassing view of how to be successful when using our tools and services. Here’s a quick look at what we offer.

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11 Mar 2014
March 11, 2014

Six Ways to Make Your Business More Profitable With Consumer Data

By Patrick Johnson

A few months ago, I was having lunch at my favorite local sports bar in my old neighborhood during a visit to Milwaukee, Wis. I started talking to the owner of the restaurant, whose business had just undergone major renovations and was near a bridge that had just reopened after major construction so that traffic could again begin flowing. From the outside, with the new paint, LED signs, newly paved parking lot, and landscaping and busy traffic, the business looked stellar.

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26 Feb 2014
February 26, 2014

5 Things to Do Before Launching an Automated Calling Campaign

By Patrick Johnson

It is physically impossible to come into contact with every single one of your constituents during a campaign. But there is a way to get your message out effectively, and that way is automated calling. With the right script and a precise set of leads, calls can be made at any time of the day or evening to any potential voter with a phone.

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26 Feb 2014
February 26, 2014

5 Ways to Make Your Robo Calls More Effective

By Patrick Johnson

Robo calling can be an effective strategy in a fast-moving political campaign. While politicians and staffers are out shaking hands, robo calls can be made automatically using our innovative system.

Here are five tips to boost the quality and performance of your robo calls:

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26 Feb 2014
February 26, 2014

How to Send Mailings at Below Postal Service Rates

By Patrick Johnson

The price of everything is going up these days, and the US Postal Service is no exception. A first-class stamp is $0.49. Crazy, right? Well consider this: What does it take to get a drop from Wisconsin to California? A lot more than $0.49, I guarantee you! The postal service can still be a pretty good deal.

But there is no reason to pay first-class stamp prices to send informative mailings to constituents and donors.

Sending mail in bulk to get your message out to hundreds of people (or to ask them for money) can cost less than you think. If your mailer is going to more than 200 people, Campaign Now can get you a rate as low as $0.31.

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26 Feb 2014
February 26, 2014

The Importance of Printing Lead Time for Bulk Mailings

By Patrick Johnson

A print mail magic wand still does not exist. If it did, mailers would be in every mailbox imaginable.

So until one is invented, we need a bit of time to get your mailer prepared, printed, and out to the post office.

Here are important points to consider when planning a bulk mailing:

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