John Connors

John Connors is the President and founder of Campaign Now. He grew up in northern Wisconsin and now lives in Dallas, TX. He's a political guy with a good eye on marketing and metrics.
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Recent Posts

12 Oct 2015
October 12, 2015

How to Better Understand Your Voters

By John Connors

Have you ever given a campaign speech and felt the response was a Then you know how important avoiding assumptions and truly understanding your voters is for getting you elected or re-elected. Before messaging, tactics, or anything else is discussed, your campaign has to figure out what your voters care about so you can address those issues with them.

To get a solid picture, your campaign will need a mix of quantitative and qualitative data. Here are some tips for each:

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31 Aug 2015
August 31, 2015

Simple Tools GOP Candidates Can Use to Raise More Money

By John Connors

The presidential campaign season is now in full swing, and there won’t be any rest for the weary until the election is complete in 2016. This is both an exciting and stressful time for thousands of people working in politics across the country. We know that fundraising is always a hot topic ahead of an election year, so we wanted to shed some light on tools to help your candidate raise more money.

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04 Aug 2015
August 04, 2015

Tips for Using Direct Mail in Your Political Campaign

By John Connors

As you know, direct mail marketing is only one of many impression mediums that are essential to running a successful political campaign. There are many other tools used to get your message directly to voters including digital channels like email, display ads, telephone calls and text messages, and even television and online videos. 

While all of these methods should be leveraged, we’re happy to inform you that even in the digital era direct mail is alive and well! In fact, it should account for around 30% of your impression mix. Here are some tips to help you set realistic expectations and get the most out of your efforts.

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28 Jul 2015
July 28, 2015

Must-have Financial Tools for your Political Campaign

By John Connors

Stop the disastrous situations.  It's time for financial organization.

It's Friday. There are ten days remaining in your candidate's election and you need to get that final mailer out the door and into the mail boxes of your voters. Your direct mail vendor needs a payment to the tune of $8,000 to proceed with printing and postage, and the clock has run out on your ability to mail a check via the post office. Your candidate is trapped at an event for the afternoon and didn't bring the checkbook. The campaign treasurer is at work until 6 p.m. and can't wire funds over the phone. To make matters worse, you're staring at the checkbook 

but you don't have signing ability. If your printer doesn't get the funds today, the piece won't drop until late in the last week of the campaign, and that's just too late. What do you do?

Although you may have been there before, and you likely figured out how to make it work, the real answer is really simple. 

That situation should have never arisen in the first palce.   

Political campaigns are no different than small businesses and start-ups. They need to be run smoothly, efficiently, virtually, and decisions and actions need to happen immediately.  In this blog, we aren't going to cover fancy campaign finance reporting tools that help you stay compliant with your state elections commision or the FEC. Rather, we will cover some new technology that you can put in place to manage and track your receipts, invoices, vendors and maintain the paper.

If you execute the suggestions in this blog post, you will be replacing your filing cabinets with a scanner. Your late night campaign finance sessions that often consist of chasing down paper copies of donor checks and vendor invoices will be few and far between. Oh, and that mailer? No problem. It will get out the door and into the hands of the voter who needs to see it before casting their vote on Election Day.

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22 Jul 2015
July 22, 2015

8 Questions You Should Ask Your Team to Find More Donation Sources

By John Connors

If you’ve been keeping up with Campaign Now, you know that we are strong advocates for diversifying your fundraising strategy and doing it well. By going a little further than adding an exclamation mark to your logo, you can gain people’s attention, keep them interested, and turn them into donors.

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20 Jul 2015
July 20, 2015

A Q&A with Campaign Manager Jeff Schultz on Political Fundraising

By John Connors

Jeff Schultz holds a bachelor’s degree in political science from Beloit College in Beloit, Wisconsin. He began volunteering for political campaigns in the early 2000s and has been working in politics professionally for over seven years as a coordinator, consultant, and manager. Jeff got into politics just as social media and online donations became an essential piece of the campaign puzzle. We appreciate his insight into what makes a strong fundraising strategy and campaign.

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29 Jun 2015
June 29, 2015

How to Write Fundraising Posts That Work

By John Connors

What if I told you that we discovered the no-fail formula for writing fundraising emails and social media posts that actually work? You wouldn’t believe me, and that’s a very wise choice. Unfortunately, the world of social media and digital fundraising is like a complex puzzle that requires tons of research, work, and constant adjustments. 

There are a number of factors that come into play, including the tone of each message, transparency, charisma, great graphics, and an even better campaign mission. This week we’re going to talk about the reasons why donors often hesitate to give, and how you can publish posts and emails that diminish this dissonance.

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15 Jun 2015
June 15, 2015

Why You Should Build Relationships, Not Lists

By John Connors

When you’re managing a political campaign or running for office yourself, learning how to interact with your unique group of supporters and subscribers can be a perplexing task. No two lists are alike, and learning the dynamic of yours is absolutely essential to successful communication and, most importantly, the relationship you build with each individual.

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19 May 2015
May 19, 2015

Why Building a Narrative is Critical for a Successful Campaign

By John Connors


Each election season we see dozens of suitable candidates pitch themselves as the best choice for their desired office, only to be distrusted, ridiculed, or ignored—and there are plenty of reasons for each. Most of the time candidates are tossed aside because they just didn’t leave a memorable impression on their constituents, or anyone else for that matter. That’s likely because they didn’t convince anyone that they cared. 

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