Ericka Andersen

I'm Ericka -- runner, CrossFitter, social media lover -- living my life as balanced and joyfully as possible in Washington, DC. I'll never say no to a cupcake and I'm always up for an adventure :)
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Recent Posts

03 Mar 2015
March 03, 2015

7 Innovative Digital Advertising Platforms for 2015 and Beyond

By Ericka Andersen

When a new platform emerges onto the scene, it’s a waiting game to see how it will develop in the sea of digital opportunity. If the platform survives the torrent of competition and comes out ahead, it’s only a matter of time before they dip their toes into the advertising game.

Today there are a myriad of digital media advertising opportunities that didn’t exist in the past. Where once Google ads were a brand or campaign’s only solace, today advertisers have to think strategically about where to put their ad dollars depending on the audience.

So, what are some of the new platforms campaigns should consider advertising on, especially as 2016 arises? Check out this list of opportunities.

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18 Feb 2015
February 18, 2015

Six Ways to Improve Your Email Click Through Rate

By Ericka Andersen

Some people think email marketing is old school. While it is ancient in online terms, it’s still an extremely important part of a campaign. In fact, it may be even more important now with so many other things buzzing around on our screens all day.

The best way to draw in and keep a fan or customer is through permission marketing—meaning they opt-in to your information and are not put on a list without their knowledge.

A recent study showed that 77% of people prefer email for this kind of communication—and it gets results. When someone opts in to receive your content, they feel like part of a team they wanted to join. This gives you a massive advantage in terms of motivating them to take action on your behalf and begin to make a big difference on and offline.

There are some easy tweaks you can make to your email marketing tactics that can take you from average to awesome. Here are a few:

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04 Feb 2015
February 04, 2015

6 Pieces of Voter Data That Will Help You Win Your Campaign This Year

By Ericka Andersen

The days of getting out the vote and hoping people respond are over. Campaigns have much more control over creating the results they want by utilizing the massive piles of data that are available on potential voters.

You don’t just know someone is a married mother of two. You can now dig deeper and discover how often she votes, what issues she tends to care about, and how politically involved she is. You can tell if someone is motivated by social interaction or passionate about specific issues.

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20 Jan 2015
January 20, 2015

Seven Vine Strategies for Campaigns

By Ericka Andersen

Chances are you’ve heard about Vine. It is the up and coming video platform with a unique niche: users access short bursts of video. Perfect for getting quick blurbs to the public. Vine is often showcased via Twitter, which bought the company two years ago.

A few folks have used Vine specifically to create and promote their personality brands. Sixteen-year-old Nash Grier cultivated a following on Vine on his own and now boasts over nine million followers. Celebrities don’t dominate Vine like they do Twitter. This platform is about personality, creativity, and a willingness to experiment—maybe even make some news.

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05 Jan 2015
January 05, 2015

The Importance of GOTV in Winning Mid-terms

By Ericka Andersen

It was a landslide victory for Republicans in the 2014 mid-term elections, but how did the GOP get so many people to turn out and vote them into office? It was not just because people were tired of President Obama’s policies. There was a conscience strategy behind a booming Get Out the Vote(GOTV) campaign—and it worked.

Post-victory, it is important to look back and what worked and how it can be improved upon in the future. Additionally, people get lazy when their Party is already in office so GOTV in mid-terms—where you already hold the majority—is actually even more important. Campaign managers and staffers know it is never too early to start thinking about GOTV for the next election cycle so let’s talk about the importance of having a strategy that works.

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15 Dec 2014
December 15, 2014

Tips for Recruiting the Best Canvassing Volunteers

By Ericka Andersen

A great walk book is completely useless if the team implementing it is not prepared, skilled, or the right fit. Previously, we highlighted the importance of the best data and technology when it comes to a door-to-door campaign. When combined with a great group of trained volunteers, you will have the perfect force for getting out the vote, learning about potential voters, or reaching another canvassing goal you might have.

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01 Dec 2014
December 01, 2014

Walk Book App Options for 2016

By Ericka Andersen

While many of you are taking a breather from the craziness of the 2014 campaign season, it won’t be long before it’s time to begin setting the stage for 2016.

Today, we continue our series on the importance of maintaining an effective, updated Walk Book -- the traditional tool used by campaigns to reach local voters in a more personal way.

The data portion of the walk book is crucial -- as we covered last week -- but it’s much more powerful when it’s being used with the best, most innovative technology. That’s what we’d like to hone in on in today’s post.

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17 Nov 2014
November 17, 2014

Crucial Data Points to Focus On When Canvassing

By Ericka Andersen

If you’ve ever worked on a campaign, you know how important smart canvassing can be to reach critical voters efficiently.

In our previous blog, we talked in general terms about the things you need to put together a successful canvassing campaign: paper vs. digital walk books, data, and a canvassing team. In this blog, we’re going to look more closely at the importance of just one of those items — data.

The best way to ensure you aren’t wasting your time by knocking on the wrong doors is to have a walk book that utilizes good, solid, up-to-date data — an essential aide for campaign managers and staffers everywhere.

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03 Nov 2014
November 03, 2014

Tips for Putting Together Canvassing Walk Books That Work

By Ericka Andersen

Canvassing is both one of the most time-consuming parts of a campaign and one of the most effective ways of reaching voters on a personal level.

And the good, old-fashioned walk book is still one of the most useful tools for effective canvassing.

Except, the it isn't all that old-fashioned anymore. It's gone through quite a transformation in the 21st century, even though its ability to quickly and helpfully guide volunteers and campaign workers through neighborhoods to talk with potential voters, or leave literature when no one's home, remains the same.

It's the equipment available — whether paper or a downloadable app — and the technology behind the "books" that have changed the most. Understanding how they differ and the essentials they should have in common will make all the difference in your canvassing efforts.

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19 Oct 2014
October 19, 2014

11 Steps to Create a Successful Twitter Chat

By Ericka Andersen

Twitter chats are a great way to stir up buzz for a person, campaign, product or whatever if it is you’d like people to talk about. Because Twitter is in real time, it’s not hard to get folks to participate as you conduct the chat.

But the key to a great Twitter chat is preparation — so before you begin, check out these 11 steps to a successful chat.

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