Charles Austin

Chip began working at Campaign Now in early 2015. He grew up in Elkhorn and Wauwatosa Wisconsin, and currently lives in Milwaukee where he is attending the University of Wisconsin studying Political Science.
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Recent Posts

09 Jul 2015
July 09, 2015

Understanding USPS Mail Postage Classes and Delivery

By Charles Austin

 

Today, direct mail, or “snail mail”, is often viewed as an “old” method of contacting stakeholders, donors and voters for political, nonprofit, or fundraising purposes.  If done well, direct mail is still one of the best methods to achieve a reliable response rate for direct marketing and fundraising as well as advertising impression to communicate a message.  Most marketers who shun direct mail simply do not understand the process or believe that the process takes too long, is too difficult, or too expensive of an option to pursue. Read on if you’d like to gain some insight on the direct mail process.

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29 May 2015
May 29, 2015

The Best CRMs For Political Campaigns

By Charles Austin

It goes without saying, running a political campaign isn’t easy. One of the most difficult aspects of these activities is maintaining a good relationship with your voters and supporters or anyone who has the potential to become one.

Organization of this information is key, and while many people find it best to input all this info into an excel spreadsheet it is far from ideal. This is where you will need to familiarize yourself with Customer Relationship Management (CRM), and the array of products and programs that specialize in CRM.

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22 May 2015
May 22, 2015

Tools You Can Use to Collect First Party Data

By Charles Austin

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Looking back at the three types of data, we'll remember that first-party data is all that information you collect from someone directly. It is seen as the most accurate and reliable type of data. If first-party data truly is “the best stuff”, then campaigns should place a high priority on its collection. Remember, first-party data is the data that your campaign will be collecting directly. Information obtained directly from a voter is going to be much more accurate, reliable, and pertinent to your campaign than data you obtain from any other source. Candidates and campaign managers need to understand how and when to proceed with the collection of first-party data. This can be a daunting challenge, not just for someone with little experience in campaigning, but even to seasoned incumbents and candidates as well. Let’s take a look at some of the activities, and tools you can use to collect viable first-party data.

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13 May 2015
May 13, 2015

The Best Type of Data You Can Get For Your Campaign

By Charles Austin

It's not a secret: the key to a successful campaign is accurate, actionable data. Knowing who voters are and what they want gives you the ability to deliver a direct, targeted, and effective message. You can increase the efficiency and productivity of your campaign by acquiring and managing good, organized data. This leads to the problem of data collection: how and where should you be getting your data?

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12 May 2015
May 12, 2015

What Are The Best Times to Post on Social Media?

By Charles Austin

Social media can be one of the most powerful tools you can use in your effort to build followers and support for your campaign or organization. Chances are your would-be supporters are already connected on Twitter, Facebook, LinkedIn, and Google+. While the content of your posts on social media sites such as these are important, you should never underestimate the value of posting at the proper time; posting on the right day and at the ideal time of day can mean the difference between a handful of retweets or a trending topic. Take a minute to read over this infographic by Neil Patel on quicksprout.com, to find out how to reach thousands of of new potential customers by making the most of your social media posts.

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06 May 2015
May 06, 2015

How to Get Volunteer Traction for Your Campaign

By Charles Austin

Recruiting and maintaining a productive volunteer force is often one of the greatest challenges your campaign can face. Finding self-motivated individuals to volunteer their time and effort to your cause can be difficult but may be one of the most worthwhile and effective means of communicating your message to potential voters.

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