In an earlier post on direct mail stats we noted that 78% of donations for nonprofits come from direct mail, 73% of consumers prefer mail over other promotional efforts, and 70% feel that mail is more personal that the Internet or email.
When I think of “basic” fundraising, I’m thinking about direct mail, email, online, and telemarketing campaigns. They are the bread and butter of nonprofit fundraising. It’s all part of what I wrote about in “10 Nonprofit Fundraising Best Practices.”
In any organization, for profit or nonprofit, results are a direct reflection of the work done by their employees. Compensation for those employees is certainly a big factor in who they can hire in the first place and over the long run decides who they can keep on their staff.
Raising more awareness is critical for the success of your organization. But before we dive into three creative ways to do just that, let’s make sure you’ve done your homework around branding and inbound marketing for your organization.
Now that you have your donor list in some sort of manageable database, rather than sticky notes and spreadsheets, it is time to engage in donor data enrichment. That is, you can now take your existing list and leverage it to not only enhance what you already know about your donors but also use it to connect to other likely donors.
To our way of thinking, nonprofit donors are looking for a few key pieces of information prior to considering any donation. Then, after they’ve made that first investment, the information they need to affirm their initial decision and motivate them to make that next donation are pretty much the same. Here’s our take on what nonprofit donors want to see from their contributions.
Some people feel that since they are a nonprofit and doing good for others that they should be given any latitude needed to accomplish their mission. Or, perhaps they just need to apologize and do better next time if they do run afoul of any law or regulation.
Blackbaud reports that in 2016 charitable giving grew 1% during 2015. Online giving—one of the bright spots—grew nearly 8%. Yet online fundraising represents only 7% of overall fundraising.
The Blackbaud Institute recently released its 5th Annual Charitable Giving Report covering 2016 results across nearly 7,000 nonprofits. The news is somewhat sobering.
I’m reasonably sure that it’s not typically one of your objectives to make your donors cry. But engaging them emotionally is the key to involving them in your cause as a supporter, volunteer, and donor.